LSU TAF
The mission is “to assist Louisiana State University in building and maintaining a superior athletic program by providing private financial support for programs and facilities that ensure LSU student-athletes the opportunity to win in the classroom, in competition, and in life.”
Industry
Alumi Engagement
Non-profit
Athletic Development
Founded
Baton Rouge, LA, 1987
Customer Case Study
LSU TAF
What is LSU TAF?
The Tiger Athletic Foundation (TAF) is a private, non-profit corporation dedicated to supporting Louisiana State University (LSU) and its athletics program. It is the primary source of private funding for LSU athletics and contributions to TAF benefit every athlete and every team at LSU. TAF has become a critical element in the success of LSU Athletics by providing private funding for scholarships, academic rewards, new athletic facilities and facility upgrades.
What problem were you facing?
The Director of Marketing & Communications for LSU TAF, Hannah Campbell, was facing the challenge of communicating effectively with donors. Mass emails were not being read or responded to, and the foundation was struggling to reach donors through traditional means. With cluttered inboxes and declining email engagement, it was becoming increasingly difficult to connect with donors in a meaningful way.
What is their solution?
To address this challenge, Hannah and her team at LSU TAF decided to adopt Text message marketing as a means of communicating with donors. Research showed that 95% of text messages are read within 5 minutes and that 75% of people prefer to communicate with organizations via text message. LSU TAF saw this as an opportunity to use Stakd and create more personal and intimate connections with donors and increase engagement.
What are the results they are seeing?
By using Stakd, LSU TAF saw a significant improvement in the response rate and engagement from donors. They estimate that 80% of the messages they send to donors result in a response, which in turn leads to more donations and stronger connections with donors.
Surprising use case:
The Foundation has seen great success with its implementation of SMS and MMS into their communication strategy. Not only has it helped streamline their communication with donors and key stakeholders, but it has also led to an increase in engagement from season ticket holders.
One specific instance of this success was when the TAF shared their strategy with the ticketing department to engage season ticket holders. By using SMS and MMS to inform these ticket holders about the renewal process, they saw a 10% increase in renewals. Showing them the power of using these channels for timely and personalized communication.
Overall, the integration of Stakd has proven to be a valuable asset for the Foundation and other departments, improving communication and increasing engagement.
How has their experience with Stakd changed their strategy?
LSU TAF chose to use Stakd as its communication platform for its ease of use, speed, and integration with Salesforce. Hannah and her team found the platform to be very straightforward to learn and manage and appreciated the support provided by the Stakd team. Stakd has allowed LSU TAF to enhance their donor experience, making it easier for them to engage with donors and improve communication. The success they have seen with Stakd has changed their strategy for donor engagement, making MMS marketing a key component of their communication plan.