Customer Case Study

BEACHLIFE FESTIVAL

What is the Beachlife Festival?

Beachlife is the largest beach party and live music festival in Southern California, located on the beaches of Redondo Beach. Their mission is to inspire community, authenticity, and generosity through the celebration of music, art and the Southern California beach life culture. 

What problem were they facing?

In 2023, they were facing the challenge of reaching out to their previous year attendees in an engaging and effective manner to drive ticket sales for the festival. To overcome this challenge, they decided to incorporate text messaging as a part of their marketing strategy and chose to use Stakd, a communication software.

What is their solution?

To solve this problem, Beachlife decided to run a 4-part message campaign starting with the announcement of their 2023 festival music lineup. They used Stakd to bring their contacts from their CRM into the Stakd system and segmented their contacts into different groups based on past attendance, demographics and engagement levels. This allowed them to create highly targeted messages and send them to specific groups of contacts that would be most interested in the festival.

To maximize engagement and minimize opt-outs, they carefully crafted their messages to include engaging content such as exclusive sneak peeks of the music lineup, behind the scenes footage and artist interviews. Additionally, they timed their messages to be sent at optimal times throughout the day and scheduled them in advance, to ensure that they would be delivered at the right time to their contacts.

Furthermore, they used the Bitly-Stakd integration, link tracking feature to monitor the engagement and opt-out rates of each message, allowing them to make data-driven decisions for future campaigns. This real-time data was used to measure the success of each message and make necessary adjustments.

What are the results they have seen?

Beachlife festival used Stakd communication software to create a successful 4-part message campaign to engage with their previous year attendees. In total, they sent 9,316 text messages across the 4 campaigns, with 432 link clicks and a 7.9% opt-out rate. The campaign generated $104,961 in ticket sales, with 320 tickets sold that were directly attributed to text messages. This translates to an impressive $10 in sales per every text message sent.

The first message sent was a welcome message, and the following messages included a call-to-action with a link to purchase early bird tickets, updates on the lineup, and reminders about the festival. The messages were segmented and personalized, allowing Beachlife to connect with their contacts more effectively.

The engagement rate for the campaign was high, with an overall engagement rate of 13.5%. The second message had the highest engagement rate, with 357 contacts following the link to purchase Earlybird tickets.

How has their experience using Stakd changed their communication strategy moving forward?